So will Ra.1 surpass all the records this year? Will it be an iconic milestone for Bollywood, like how Sippy’s Sholay is? Will the aggressive marketing strategy by Shah Rukh Khan be proved successful?
Many questions and speculations are floating around with no answers, as yet. The release date for Ra.1 nears and the only thing running through my mind and many others, is that if this film will make it big or not…. The explosive marketing for the film my by King Khan himself by practically appearing on every broadcast channel, hoarding in the city, online websites and yes himself making public appearances in city malls (read InOrbit in Malad). So will Ra.1, really, make it big or will it bomb at the box office!
Well that is not the matter of contention here, the fate of this movie will be revealed by audience reaction on The Day. But the extensive marketing strategy has nauseated many from actual watching the movie. Aamir Khan, certainly cracked the code with 3 Idiots and Ghajini, but it was not in-your-face like this one. Subtlety. That’s what worked. Who likes to be coaxed to see or do something. Marketing is a strategy to expose your movie to the most number of people. But you cannot be omnipresent asking people to just watch your movie. If that worked teenage kids wouldn’t be a nightmare to their parents. Ekta Kapoor, too, had a marketing strategy for Ragini MMS with the controversy of the real Ragini appearing on television and holding press conferences, and then autorickshaws in the city with Ragini was seated here (read Hindi), but she did not go overboard.
Okay SRK – the King Khan wants his film to exude this magna opus appeal but hope that the content is worthy of high praise too and is well received. Best wishes but I assure my seat not booked for the movie. I rather wait and watch it on television after the Ra.1 publicity has faded to form an honest opinion for the movie.
But sincerely hope the movie meets the hype created!
